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Welcome to our blog!

 

Here we'll share with you our latest news, updates, hints and tips and anything we think you will find interesting and helpful along your way in business.

 

LMO Team x

By Amanda, Apr 30 2019 09:56AM

Recently, I’ve had lots of clients asking for my help with sending newsletters to their customers and one of the main things they often struggle with is what to write and how to create ‘good content’.


I’m guessing that if my clients are having this problem, then there are probably lots more out there also struggling too….so here’s 5 quick tips for writing content for your email newsletters:


1.

Create an Awesome Title - I can’t stress enough how important the title is! After all, it’s the main hook that’s going to entice your customers to click through and read your email. Make it a good one! 


2.

Where possible, stick to a main message - what’s your goal for the newsletter? If you have something important you want to say, don’t dilute it by thinking ”well I better mention this as well, oh and I better mention that too”. Keep it simple - a single, focused and clear message (and design) will have far more impact than trying to cram every offer and service you do into one email.


3.

Make your email ‘scannable’. So many people just scan and glance through emails and don’t read them properly - unless something catches their eye (admit it, are you guilty of this? I know I am!). Avoid long text and heavy paragraphs that people just won’t read. Instead break up the text with smaller more digestible paragraphs and use bullet points. People will be much more likely to read it.


4.

A call to action - So simple but so often forgotten! Make sure you tell your customers what they need to do next! For example - if your newsletter is all about an offer - be clear on what they need to do to claim the offer and never assume they know what to do next! Your call to action should also be in-line with your original goal for the email.


5.

Finally, add a P.S. This is something I learned the importance of many years ago, in my days as a Direct Marketing Exec for a mail order company. Bizarrely, the P.S. is often the first thing people read, in order to understand if it's even worth spending their time reading the rest of the email. P.S. make your P.S. a great one!


If the thought of sending a newsletter still fills you with dread, don’t forget, I’m here to help you, just drop me an email to amanda@littlemissoffice.co.uk


By Amanda, Apr 11 2013 12:41PM

Email marketing is an excellent and very cost-effective way to keep your customers up to date with your services and offers. It’s low cost, quick and with careful thought and planning it can achieve really great results for small businesses.


Here are our 6 tips to get you started in creating an effective Email Marketing Campaign


1) Have a Strategy


With so many email platforms around these days, it can be so tempting to jump straight in with two feet, create a newsletter, send it out with no idea what you intend to do or say next. Hold your horses… before doing this, think about what you want to achieve by using email as part of your overall Marketing Strategy. This will help you to plan out what you intend to do and when you should do it, rather than sending a rushed one-off newsletter and being disappointed with the results.


2) Be Consistent


Once a strategy is established, it will help you to be consistent with your emails/newsletters. Don’t leave it too long between newsletters - as with Social Media, it is important to keep up a presence. Try and send at least one monthly newsletter. Using our experience as a guide, we have found that fortnightly emails tend to work well. The dangers of sending too many emails, such as sending more than one a week, is that people feel bombarded by them, have less interest in the content, given the frequency and, ultimately, people start unsubscribing!


3) Know Your Audience


It is so important for the content to be relevant to your audience, to keep them engaged and interested. With many email platforms you can segment your data, to allow you to target potential customers with information/offers you know they will be interested in and, at the same time, remove information that has no relevance to them at all. Initially, this may take more time than sending out a blanket email, but the long-term results will be worth the effort.


4) Test, Test and Test Again!


We can’t stress enough the importance of testing, in fact this probably needs a blog post all of its own! Test titles, test content, test timings of send – in fact, test everything but not all at once! By doing true A/B split testing on your email campaigns, you will learn what works for your business, it’s important to only test one thing at a time though so you can learn which difference had the desired effect. There is obviously much research out there that is available as a reference, but only by testing these things yourself will you truly find out what works for you and, ultimately, allow you to achieve the best results from your emails.


It is also VERY important to test your email before you send it out, to test the appearance across various browsers, to ensure you are achieving a professional look which will leave your readers with a good impression.


5) Have a Strong Call To Action


Make sure your audience knows what they need to do next (more importantly, what you want them to do next). Give them all the information they need to get in touch. i.e. contact number, link to email, link through to website - make it as easy as it can be for them to do it!


6) Measure and Learn


As we said, testing is very important… BUT, make sure all tests are measurable, otherwise they tell you nothing.


Key metrics relating to email marketing are things like; Open Rates, Bounce Rates, Click Through Rates, Forward Rates, Unsubscribe Rates, Spam Rates and A/B Split Test Results.


By constantly testing new things, you can tweak your original strategy accordingly, using your results and findings from your previous campaigns. Do more of what works and less of what doesn’t… then find new tests!


So, these are Little Miss Office’s top tips for creating highly effective email campaigns.


If it all seems a little daunting or that it will take a lot of time and effort, we can plan, design, write and broadcast your email campaigns, meaning you can concentrate all your efforts on dealing with all the responses from the email!


If you would like more information please call us for a chat on 0774 711 0715 or email info@littlemissoffice.co.uk.




By guest, Feb 16 2012 06:26PM

We thought what better opportunity than to use our very first blog post to tell you all about our decision to have a slight change of business name!


Here goes... after much thought (and chin stroking!) we have decided to change Little Miss Office Virtual Assistant to Little Miss Office Business Services.


“Why?” we hear you cry?!


Well, since LMO launched its Virtual Assistant (VA) service, carrying out business administration tasks, like typing, invoicing, diary management etc, we have found that the business has taken a slightly different direction than we first thought.


We’re finding that more of the clients we are working for are requiring more marketing based support (which is actually our background) with a particular demand for social media management and marketing communications (posters, leaflets, copywriting, design work, email marketing and other digital marketing media).


We’re still here, of course, if you do need the more day-to-day style administrative tasks carrying out and we’re happy to talk to you about anything like that, we just felt that the VA tag didn’t, perhaps, say just what Little Miss Office can do for your business.


We've still got a way to go updating our website to fully reflect our new name and services but this is a start.


So there you go! Welcome to Little Miss Office Business Services!


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