By Amanda, Apr 30 2019 09:56AM
Recently, I’ve had lots of clients asking for my help with sending newsletters to their customers and one of the main things they often struggle with is what to write and how to create ‘good content’.
I’m guessing that if my clients are having this problem, then there are probably lots more out there also struggling too….so here’s 5 quick tips for writing content for your email newsletters:
Create an Awesome Title - I can’t stress enough how important the title is! After all, it’s the main hook that’s going to entice your customers to click through and read your email. Make it a good one!
Where possible, stick to a main message - what’s your goal for the newsletter? If you have something important you want to say, don’t dilute it by thinking ”well I better mention this as well, oh and I better mention that too”. Keep it simple - a single, focused and clear message (and design) will have far more impact than trying to cram every offer and service you do into one email.
Make your email ‘scannable’. So many people just scan and glance through emails and don’t read them properly - unless something catches their eye (admit it, are you guilty of this? I know I am!). Avoid long text and heavy paragraphs that people just won’t read. Instead break up the text with smaller more digestible paragraphs and use bullet points. People will be much more likely to read it.
A call to action - So simple but so often forgotten! Make sure you tell your customers what they need to do next! For example - if your newsletter is all about an offer - be clear on what they need to do to claim the offer and never assume they know what to do next! Your call to action should also be in-line with your original goal for the email.
Finally, add a P.S. This is something I learned the importance of many years ago, in my days as a Direct Marketing Exec for a mail order company. Bizarrely, the P.S. is often the first thing people read, in order to understand if it's even worth spending their time reading the rest of the email. P.S. make your P.S. a great one!
If the thought of sending a newsletter still fills you with dread, don’t forget, I’m here to help you, just drop me an email to firstname.lastname@example.org